Laudi Vidni is a Chicago-based company that specializes in creating customizable leather handbags, purses, and accessories. "Laudi Vidni" is derived from the phrase "individual" spelled backward.

The company was founded in 2009 by Laura Kofoid, who wanted more options for customizing leather goods. She wanted to create a brand that allowed customers to design their own high-quality leather products, from choosing the leather color and texture to selecting the hardware and adding personalized details like monograms.

Laudi Vidni offers a wide range of leather color options for customers. Some examples of the colors available include black, brown, gray, navy, red, green, pink, and metallic finishes like gold and silver. The specific colors available may vary depending on the bag style and the season.

In terms of hardware options, customers can choose the metal type and finish for different parts of the bag, such as the zippers, clasps, and buckles. Some examples of the hardware finishes available include silver, gold, brass, and gunmetal. Customers can also choose between shiny or matte finishes for some hardware elements.

Here are the general steps for customers to create a customized bag with Laudi Vidni:

1. Choose a bag style: Laudi Vidni offers a variety of bag styles, including totes, crossbody bags, clutches, and more. Customers can browse the different options and choose a style that best fits their needs.

2. Select leather: Customers can choose from a wide range of leather colors, textures, and finishes. The website provides detailed descriptions and photos of each option to help customers make their selections.

3. Choose hardware: Customers can select the hardware for their bag, including the type of metal and finish.

4. Add customizations: This is where customers can really make their bags their own. They can choose to add monograms, hand-painted designs, or other custom details.

5. Review and submit: Customers can review the details and submit their order once the bag design is complete.

After the order is placed, Laudi Vidni's team of artisans will carefully handcraft the bag according to the customer's specifications. The process generally takes about four weeks, but rush options are available for an additional fee.

Laudi Vidni operates both online and through its flagship store in Chicago's Lincoln Park neighborhood. Customers can use the company's website to design their own bags or work with a design consultant in-store to create a truly one-of-a-kind piece.

All the leather used by Laudi Vidni is ethically sourced and carefully selected for quality. The company also offers a lifetime warranty on all of its products, so customers can be confident that their investment will last for years to come.

Overall, Laudi Vidni is a unique and innovative brand that puts customization and quality at the forefront of its mission.